June 13, 2024


Sapiens Digital

Spotify sees massive increase in subscribers in Q2, reaches 299M

2 min read

Spotify has shared its Q2 2020 financial report and it shows the Swedish streaming platform increased its Monthly Active Users (MAU) to 299 million – an impressive 29% increase on a yearly basis and 5% more than Q1 2020.

Income from Premium subscribers also increased, while a decline was seen only in Free Cash Flow, mainly due to the “continuing uncertainty surrounding the COVID-19 pandemic.”

Users (in million) Q2 2019 Q1 2020 Q2 2020
Total Monthly Active Users (MAU) 232 286 299
Premium Subscribers 108 130 138
Ad-Supported MAUs 129 163 170

The results Spotify posted were, as the press release puts it, “at the top of the guidance range”. Growth in North America exceeded expectations with an increase in users and income being on a steady pace since 2019.

India is also a market where Spotify outperformed expectations, with the key reason being “strong performance from marketing campaigns in the region”. Latin America and Rest of the World markets see the fastest growth, with respective 33% and 58% increase on a yearly basis.

Spotify report for Q2 2020 sees massive increase in subscribers, users are now 300M

While April and May saw slower than expected growth in the latter two regions, they rebounded in June as reactivations increased. Expectations were high both for LATAM and Rest of the World, but the success in North America helped to offset the result.

Spotify revealed as of June 30, global consumption hours have recovered to pre-COVID levels. All regions have fully recovered, and Asia Pacific and EU have led the change since these are the first markets where the virus spread appears to be slowing. Platform-wise, in-car listening at the end of Q2 was down 10% from pre-COVID, compared with a 50% decline in April.

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