Bang & Olufsen Is Making ‘Designed for Xbox’ Audio Products
Sony may be planning to raise the bar with 3D audio on PlayStation 5, but Microsoft is the one doing the deals to ensure the Xbox Series X has some high quality audio accessories available.
As Engadget reports, Microsoft and high-end luxury Danish audio company Bang & Olufsen have struck a deal that will see the company produce a range of “Designed for Xbox” products. The partnership was confirmed by way of a Bang & Olufsen tweet, stating, “We are excited to announce that we have joined forces with @Xbox to create a new audio proposition catered for the high-end segment within #gaming, leveraging our core capabilities of sound, design and craft. More to come on what that means soon.”
Christoffer Poulsen, Bang & Olufsen VP also commented, “The technology has advanced significantly in gaming, and enhancing the sound experience offers a place for us to play a key role. By entering the gaming industry, we want to do what we do best: delivering outstanding sound performance wrapped in astonishing design and solid craftmanship. We see a big commercial potential within gaming, and in Xbox we believe we have found this ideal partner to realise that potential.”
The company offers a full range of audio products, including televisions, but it’s likely to be speakers and wireless headphones that get the Xbox treatment. Receiving the Designed for Xbox seal of approval means following brand guidelines and technical specifications set out by Microsoft. For Series X, Bang & Olufsen will need to take full advantage of Spatial Audio, which Microsoft has made a point of highlighting in its Xbox tech breakdown earlier this year, to really make its Xbox-approved products worth the money.
