Business Class: State tech companies see a role for their products in addressing mass shootings | Business News
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The recent mass shootings in Buffalo, New York, and Uvalde, Texas, have prompted questions from business and law enforcement experts in Dane County and around the state about whether technology can help curb future massacres.
It’s possible that rapid response tech can assist in protecting schools, public buildings and workplaces from active shooters, according to a panel of experts the Wisconsin Technology Council hosted as part of a Tuesday luncheon event. But tech makes up only a small part of a larger answer when it comes to mitigating and preventing the frequency of mass shootings in the U.S., the panel and one UW-Madison professor said.
The panel discussion comes as a June 22 New York Times report said that the U.S. saw 433 active shooter attacks — in which one or more active shooters killed or attempted to kill several people in a populated place — from 2000 to 2021.
Joe Hanson, Midwest regional director for sales and implementation for Critical Response Group, which specializes in the creation of mapping and visualization tech for schools, hospitals, businesses and other clients, said during the panel his company’s product can equip first responders with a “common operating picture” when a critical incident like a mass shooting occurs in a large building.
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The tech itself doesn’t prevent such incidents, but it provides a structure’s accurate layout, which can help locate an active shooter and save lives, said Hanson, who has an extensive military background.
“Communication is always the biggest point of friction (during critical incidents),” he said.
West Allis Police Chief Patrick Mitchell agreed, noting that Uvalde police officers took 74 minutes to neutralize the gunman at Robb Elementary School. Better means of communication could have prevented the 21 fatalities that occurred during the massacre on May 24, he said, adding that protecting wellbeing and safety of innocent civilians should be a public safety official’s highest priority.
When someone is wounded, the minutes it takes to transport them to a medical facility are critical, Mitchell said. In those situations, minutes can mean life or death.

A Critical Response Group demo map.
Ion Meyn, a UW-Madison associate professor of law who lectures on topics including civil rights and criminal law, said in a separate interview that stopping gun violence goes beyond technological advancements.
Prevention lies in research to better understand why shootings happen in the first place, as well as stricter gun control laws, and in some cases, outright bans, he said.
Any compromise on that front, Meyn said, involves asking “what level of unnecessary death are we going to live with?”
Local, state impact
With financial support from the state, CRG’s goal is to have its tech inside 400 Wisconsin school districts within the next few years, Hanson said in an interview.
The average cost for tech installations is roughly $3,000 or 2 cents every square foot, he said. CRG is currently in five states, including Texas.
Two school districts in Dane County already use CRG’s tech — both the Middleton-Cross Plains Area and Sun Prairie School District said in the last week that the tech has given them at least some peace of mind in the wake of the Uvalde shooting.
Safety grants from the Wisconsin Department of Justice allowed the Sun Prairie School District to purchase CRG’s product, said Nicholas Reichhoff, director of student policy and school operations.
“The detailed maps are GPS aligned and provide satellite imagery of the area surrounding the building,” he said. “Each map clearly identifies building access points, room labels, hallway names, stairwell numbers, and other key locations.”
“In addition to providing these to the district for our internal use, the maps are uploaded to a secure server that is accessible by local law enforcement when responding to critical incidents,” Reichhoff said. “This provides officers, especially those from agencies outside of Sun Prairie, the opportunity to familiarize themselves with the building to assist their response in the event of an emergency.”
Digest
- Madison biomedical giant Exact Sciences has entered into a long-term supply agreement with California biotech company Ultima Genomics, according to Exact. Under the agreement’s terms, Ultima will provide Exact access to its various genetic sequencing technologies. That will help Exact develop advanced cancer diagnostic tests. The biomedical giant said it recently became an Ultima investor.
- The Greater Madison Chamber of Commerce has opened applications for its 2022 Pressure Chamber startup initiative, which is slated to return on Aug. 16 during Wisconsin’s largest tech and entrepreneurship event, the Forward Festival. The winning company will meet with top Silicon Valley investment businesses in the fall, the Chamber said.
- Madison’s Summit Credit Union recently became the top mortgage lender in Wisconsin, according to 2021 data collected under the Home Mortgage Disclosure Act. For more than a decade, Summit has been the top mortgage lender in Dane County, the company said.
Art of the Everyday: A recap of May in photos from Wisconsin State Journal photographers

Kayla Soren and Diego Frankel enjoy a breath of spring during a visit beneath a magnolia tree at the UW Arboretum in Madison, Wis. Monday, May 9, 2022. JOHN HART, STATE JOURNAL

Umalkher Samatar, center, plays with daughters Siham Ali, left, and Zubeida Ali during a party Saturday celebrating Eid al-Fitr at McGaw Park in Fitchburg. The holiday of Eid marks the end of Ramadan. KAYLA WOLF, STATE JOURNAL

Lottie Stenjem arranges an assortment of flowers to put into vases that will be shipped out to retailers, at ERI Floral in Stoughton, Wis., Monday, May 2, 2022. AMBER ARNOLD, STATE JOURNAL

Chris Wallom, a facilities worker with the Wisconsin Department of Administration, harvests tulips from the grounds of the Wisconsin State Capitol as workers prepare the beds for incoming arrays of annuals in Madison, Wis. Monday, May 16, 2022. Each spring, following the short-lived growth period for the flowers, workers dig up the bulbs and make them available on a first-come, first-serve basis to residents looking to enhance their own properties for the following year. JOHN HART, STATE JOURNAL

Uri Andrews, of Middleton, holds up one of his 4-year-old twins, Benjamin, with Rafael, 2, bottom, to catch a whiff of the corpse flower, Amorphophallus titanum, that bloomed after reaching a heigh of just under 68-inches, at Olbrich Botanical Gardens’ Bolz Conservatory in Madison, Wis., Thursday, May 5, 2022. The plant, which was a donation from UW-Madison’s D.C. Smith Greenhouse in 2006, last bloomed in 2010 to a height of 6-feet. Corpse flowers bloom four to five times on average during their 40-year lifespan. AMBER ARNOLD, STATE JOURNAL

Eva Theyerl, granddaughter of library aid Roberta Ryskoski, takes a nap at the Brandon Public Library in Brandon, Wis., Tuesday, May 3, 2022. KAYLA WOLF, STATE JOURNAL

Genevieve Bouska, left, and Lulu Jaeckel, both seniors at West High School, relax in hammocks during an afternoon visit to Vilas Park in Madison, Wis., Wednesday, May 11, 2022. AMBER ARNOLD, STATE JOURNAL

Returning to the region during a seasonal migration, several great egrets share the shoreline of Wingra Creek as a light rain shower falls in Madison, Wis. Tuesday, May 3, 2022. JOHN HART, STATE JOURNAL

Looking forward to the birth of their second child in July, Aws Albarghouthi captures photographs of his wife, Maria Zarzalejo, during an afternoon visit to Vilas Park in Madison, Wis. Tuesday, May 17, 2022. JOHN HART, STATE JOURNAL

Brynn Wozniak and Ethan Cash, at right, both UW-Madison students, sit in the grass at Lisa Link Peace Park as they listen to the band LINE during the Madison Night Market in Madison, Wis., Thursday, May 12, 2022. AMBER ARNOLD, STATE JOURNAL

Continuing an annual tradition, graduates of UW-Madison pose for photos with the statue of Abraham Lincoln on Bascom Hill as they celebrate the conferring of their degrees on the campus in Madison, Wis. Wednesday, May 4, 2022. Enjoying an up-close look at the sculpture is School of Business graduate Danielle Lacke. JOHN HART, STATE JOURNAL

UW-Madison graduating students, from left, Michael Walsh, Michael Burns, Jeremiah Clark and Noah Prudlo play a game of beer dice outside their fraternity, Pi Lambda Phi, before attending the spring commencement ceremony at Camp Randall Stadium in Madison, Wis., Saturday, May 14, 2022. AMBER ARNOLD, STATE JOURNAL

Ke Thao and his 11-month-old son, Leo, share a fishing outing together from a pier at Vilas Park in Madison, Wis. Monday, May 23, 2022. JOHN HART, STATE JOURNAL

Students participate in a demonstration of infantry drills during Civil War Living History Days at the Milton House Museum in Milton, Wis., Friday, May 20, 2022. KAYLA WOLF, STATE JOURNAL

Village of Lone Rock, Wis. worker Haydn Walsh organizes banners commemorating the military service careers of family members from the region as the village continues an annual tradition of honoring them with displays throughout the village from Memorial Day through July 4 Thursday, May 26, 2022. JOHN HART, STATE JOURNAL

Sisters, from left, Lydia Scovill and Charlette place flags at the gravesite of their great grandfather, who served as a Marine in World War II, at Roselawn Memorial Cemetery in Monona, Wis., Monday, May 30, 2022. KAYLA WOLF, STATE JOURNAL

Visitors use a telescope, that was installed in 1879, to see the star Arcturus during one of the free public observing days at Washburn Observatory at the University of Wisconsin in Madison, Wis., Wednesday, May 18, 2022. AMBER ARNOLD, STATE JOURNAL

Cyclists make their way into a 3/4-mile-long tunnel along the Elroy-Sparta State Trail near the village of Norwalk, Wis. Wednesday, May 11, 2022. JOHN HART, STATE JOURNAL

Madison East’s Jonathon Quattrucci competes in the boys discus throw during a WIAA Division 1 Regional track meet at DeForest High School in DeForest, Wis., Monday, May 23, 2022. AMBER ARNOLD, STATE JOURNAL

Runners compete in the 100 meter dash prelims during the Capital Conference Championships at Lodi High School in Lodi, Wis., Tuesday, May 17, 2022. KAYLA WOLF, STATE JOURNAL

Middleton’s Finn Patenaude celebrates his win in the 110-meter hurdles during the Big 8 conference meet at Monterey Stadium in Janesville, Wis., Friday, May 13, 2022. KAYLA WOLF, STATE JOURNAL

Sun Prairie’s Miles Adkins celebrates clearing the bar in pole vault during the WIAA Division 1 Sectional in Sun Prairie, Wis., Thursday, May 26, 2022. KAYLA WOLF, STATE JOURNAL

Wisconsin Heights Barneveld’s Lexi Pulcine, right, wins the 100 meter hurdles as Belleville’s Alexandra Atwell falls over the finish line during the Capital Conference Championships at Lodi High School in Lodi, Wis., Tuesday, May 17, 2022. KAYLA WOLF, STATE JOURNAL

Wisconsin catcher Christaana Angelopulos tags out Michigan’s Lexie Blair at the Goodman Softball Complex in Madison, Wis., Friday, May 6, 2022. KAYLA WOLF, STATE JOURNAL

Madison East High School students, including senior Harnish VanOers, center, freshman Carina Caspar, right, and sophomore Oscar Mora, at left, walk on East Washington Avenue to the state Capitol from school in support of immigrant rights to drivers licenses in Madison, Wis., Monday, May 2, 2022. AMBER ARNOLD, STATE JOURNAL

Demonstrators protest outside the state Capitol in Madison, Wis., Tuesday, May 3, 2022. A leaked draft opinion suggests the U.S. Supreme Court intends to overturn the 1973 case Roe v. Wade that legalized abortion nationwide. AMBER ARNOLD, STATE JOURNAL

Volunteers, from left, Mark Thomas, Alysha Clark, Joy Morgen, Anne Habel and Jered Hoff place tombstones along Atwood Avenue at Olbrich Park signifying the U.S. military lives lost since 2001, as part of the Veterans for Peace Memorial Mile display, in Madison, Wis., Saturday, May 28, 2022. KAYLA WOLF, STATE JOURNAL

Alex Rose, left, and Jasmine Devant of Jefferson, Wis. take in the sunset from atop an historic Native American earthen platform mound at Aztalan State Park in Aztalan, Wis. Monday, May 16, 2022. JOHN HART, STATE JOURNAL
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